Pacific Photo Booth approached us with a significant problem: their online presence was outdated and underperforming.
Their website was non-responsive, lacked modern features, and was plagued with toxic backlinks that dragged down their search engine rankings. This made it difficult for them to compete in a fast-paced digital landscape, leaving them unable to effectively reach potential customers.
"We knew our website needed a major improvement. It wasn’t just about how it looked - we were losing traffic, and our Google rankings were suffering. We needed a partner to guide us through the process."
Vincent Lam
CEO, Pacific Photo Booth
We stepped in to deliver a comprehensive solution, transforming their website and improving their online credibility. Here’s how we did it.
Our Process: Transforming Pacific Photo Booth’s Online Presence
1. Discovery and Custom Planning
We started by understanding the challenges and goals of Pacific Photo Booth, creating a personalized roadmap to success:
Identifying Key Objectives: Collaborated with their team to prioritize goals like better usability, higher engagement, and improved search engine performance.
Analyzing the Competition: Examined competitors to identify gaps and opportunities, ensuring Pacific Photo Booth could stand out in the market.
Evaluating Backlink Health: Performed a detailed audit to isolate and address the harmful backlinks impacting their search engine visibility.
2. Crafting a Modern Digital Experience
We developed a brand-new website that not only looked great but performed exceptionally:
Sophisticated Visual Design: Delivered a sleek, professional aesthetic that aligned with their brand identity.
Mobile Optimization: Ensured the site functioned seamlessly across devices, offering users a top-notch experience everywhere.
Intuitive Navigation: Streamlined the structure, making it easier for visitors to find services and take action.
Before
After
3. Enhancing Search Performance
A comprehensive approach to SEO ensured the new site performed well on search engines:
Backlink Cleansing: Removed toxic backlinks to restore their domain authority and improve rankings.
Targeted Keyword Integration: Focused on relevant, high-intent search terms to attract the right audience.
Local SEO Strategy: Optimized their Google Business Profile and integrated geo-specific keywords for better visibility in their service areas.
Achieving 1st Page Google Rankings for Competitive Keywords
4. Optimizing Google Business Profile
Pacific Photo Booth’s Google Business Profile was a critical element of their local SEO strategy. Here’s how we improved it:
Accurate Business Information: Updated and verified key details like business name, address, phone number, and operating hours to ensure consistency across all platforms.
Engaging Media Content: Uploaded high-quality photos and videos to showcase their services and attract potential customers.
Service Descriptions: Crafted compelling, keyword-rich descriptions of their photo booth offerings, targeting specific audience needs.
Customer Reviews: Encouraged satisfied clients to leave positive reviews, boosting trust and improving their local search rankings.
Regular Updates: Added posts about upcoming events, promotions, and service highlights to keep the profile active and engaging.
Hear It Straight From the Client
We’re proud to share a video testimonial from the Pacific Photo Booth team. Watch as they explain how our work transformed their business and elevated their online presence:
Working with Humet Group was one of the best decisions I’ve made for my business. Damir and Ismail created a stunning website tailored to my goals. They communicated regularly, adjusted to my schedule, and optimized the site for better leads and performance. I’ve already seen amazing results and highly recommend them. A very happy customer!
Vincent Lam
CEO, Pacific Photo Booth